Merchant Services and Football: More Alike Than You Think

When you think of the fall season, what are the    customwears.us  first few things that go through your mind? It may jump to the obvious - leaves falling and cool weather, but for some, the impending sports seasons give reason for excitement.

Between the World Series and the start of college football and the NFL, the fall is an exciting time for sports fans. However, fall isn't all just fun and games, it means the relaxed days of summer are over and a more scheduled time is upon us. You may be wondering what this has to do with merchant services providers.

September through November is also a very popular time for the merchant services industry. Many new merchant signings are acquired during this time and this creates a higher level of productivity. Let's take a look at this in terms of football.

Know Your Specialty

It's important to have a complete understanding of your market, but it's just as vital to fully understand current happenings, trends and the possible future of credit and debit card processing as a whole. If you are an expert in your specific market and understand key changes of the industry, you will be able to better assist customers. Just as the kick-off receiving team understands blocking, you need to fully grasp your profession. And just as a player could miss a block, your lack of knowledge could throw off your game.

Watch the Clock

Any coach will tell you that clock management is an important part of any football game. This is also important in merchant services for small businesses as well as large - although the time frame is much longer. Keep in mind that September and October are vital months for merchant services providers and you'll need to work with a sense of urgency throughout this time period. Come November 1st, most customers have made their decisions and are in preparation for the holidays.

The Two Sides

Each team in football has an offensive team and a defensive team. Just like these teams, you must play two sides as well. To score big in our industry, you can't only be pushing for new business. You also have to continually look for ways to keep your existing merchants loyal. Your defensive game should be just as aggressive as a player out on the field. Don't allow anyone to make their way to the 'end zone', in this case, acquire your merchants.

Follow Through & Finish Strong

Finally, execution is key. You have the talent, the players, and the knowledge. Now it's just a matter of finishing the plays strong. Have a playbook of everything that works well in your market. For example, are you providing merchant services for small businesses? How will that make a difference in your market? Is next day funding available? How do your fees stand up to those of your competitors? Just like in football, consider their moves, craft your own and leverage your strengths to come out on top.